Netflix is working on several updates for its mobile app, including a new vertical video feed designed to make content discovery faster and easier. The company is also expanding its use of artificial intelligence to improve recommendations, search tools, and the overall viewing experience.
These changes reflect how streaming platforms are adjusting to modern user habits, especially on smartphones.
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New Vertical Video Feed Coming to the Mobile App
Netflix is reportedly testing a vertical scrolling video feed inside its mobile app. The feature is expected to help users discover shows and movies through short video clips, similar to the quick-scroll style seen on many popular social media platforms.
Users may be able to browse previews, highlights, trailers, and other short-form content in one dedicated discovery section. This could make choosing what to watch much faster.
The feature has been in testing for some time and may roll out more widely soon.
Main Benefits of the New Feed
- Easy vertical scrolling on mobile devices
- Faster content discovery
- Short previews to help users choose what to watch
- More engaging browsing experience
- Designed especially for smartphone users
Many digital platforms already use short vertical videos successfully, and Netflix appears ready to bring the same idea to streaming.
Netflix Expands AI Features
Netflix has used personalized recommendations for years, but the company now wants to make them even smarter with advanced AI tools.
These improvements may help users receive better suggestions based on their interests, watch history, and viewing habits. AI can also improve how users search for content and discover new titles.
Netflix previously introduced a search feature powered by OpenAI technology to make finding content quicker and easier.
How AI Can Help Netflix
- Better personalized recommendations
- Faster and smarter search results
- Improved discovery of movies and shows
- Better tools for creators and production teams
- Smarter advertising options
Netflix executives have also said AI can support creators rather than replace them, helping artists work more efficiently.
Strong Business Growth Continues
Netflix recently reported strong financial performance. The company posted revenue of $12.25 billion in the first quarter of 2026, showing healthy year-over-year growth.
Profits also increased sharply, while the platform ended 2025 with around 325 million subscribers worldwide.
Recent Business Changes
- Subscription prices increased across multiple plans
- Premium plans became more expensive
- Ad-supported plans also saw price changes
- Netflix expects strong future advertising revenue
- AI tools are being added to improve ad performance
The company is also investing in creative technology and new tools for filmmakers.
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Focused on the Future of Streaming
Netflix’s latest updates show a clear focus on mobile viewing and smarter technology. Short vertical videos can help users find content quickly, while AI can make recommendations more accurate and browsing more enjoyable.
With strong financial growth and continued innovation, Netflix is positioning itself for the next phase of streaming entertainment.
Jatin Rajput (Tech Golu) — Tech blogger & YouTuber with 6+ years of experience in WhatsApp, Instagram, Facebook, and mobile guides. Founder of TechGolu.in.