Google’s Year in Search 2025 reveals how differently people are using the internet today. Instead of typing stiff keywords, users searched in a more natural, conversational way. Many looked for simple explanations but also wanted deeper insights, showing a big shift in how people learn online.
AI Took Center Stage Around the World
This year, artificial intelligence dominated global curiosity. Google confirmed that Gemini was the most searched topic of 2025, appearing at the top in several countries. DeepSeek also rose quickly, ending the year in sixth place worldwide. The rapid growth of these tools shows how strongly people are embracing AI in their everyday lives.
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AI Trends Became Major Online Moments
AI didn’t just stay in the tech world—it shaped pop culture too. In the United States, AI-themed action figures went viral. Google’s playful Nano Banana AI added fuel to the trend, while AI Barbie captured attention across social media platforms.
Young users also helped push quirky trends like AI Ghostface, and AI-styled Polaroid images continued gaining popularity worldwide. Even the Studio Ghibli–inspired ChatGPT trend managed to land in the top ten global AI moments of the year.
Searches Sounded More Like Conversations
Another interesting shift was how people phrased their questions. Searches beginning with “What’s the deal with…” grew rapidly, often used for light-hearted or humorous queries. The phrase “Tell me about…” saw a 70% jump, and “How do I…” questions increased by 25% across the world.
One of the year’s funniest trending questions was, “How do I know if my Labubu is real?”—a great example of how users now expect clear, friendly explanations for even small everyday doubts.
Gaming and Movies Dominated Entertainment Searches
Games Drew Massive Global Interest
Gamers played a huge role in shaping search trends. Several titles climbed the charts unexpectedly:
- Clair Obscur Expedition 33 became a surprise international favorite.
- Battlefield 6 attracted strong interest soon after its announcements.
- Hollow Knight: Silksong finally released and claimed third place worldwide.
- ARC Raiders made a notable comeback, drawing attention across regions.
- Oblivion Remastered rounded out the top five most-searched games.
Movies Sparked Wide Curiosity
Films were another major driver of search traffic in 2025. The drama Anora led global movie searches, followed closely by Superman, which brought fresh excitement to the iconic franchise.
The long-awaited Minecraft Movie secured third place, while Marvel’s Thunderbolts created strong discussion online. Sinners completed the top five with steady worldwide interest.
TV Shows and Major World Events Also Shaped Searches
Television had a powerful year as well. Viewers across different regions looked up these shows the most:
- Monster: The Ed Gein Story
- Squid Game – Season 3
- Adolescence
- Severance
- The Summer I Turned Pretty
Beyond entertainment, global events also influenced what people wanted to know. A historic moment—an American becoming pope—sparked widespread curiosity. Music fans pushed KPop Demon Hunters into trending territory, and ongoing AI developments encouraged people to explore new topics daily.
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A Year Marked by Curiosity
Google’s Year in Search 2025 reflects a major cultural shift. People now prefer natural, easy-to-ask questions and expect more thoughtful answers in return. AI dominated public interest, while games, movies, TV series, and world events kept search activity lively throughout the year.
As Google suggests, curiosity isn’t slowing down. The way people explore information online will keep evolving, and next year’s trends may be even more surprising.
Jatin Rajput (Tech Golu) — Tech blogger & YouTuber with 6+ years of experience in WhatsApp, Instagram, Facebook, and mobile guides. Founder of TechGolu.in.